The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Landers McLarty Subaru - Huntsville dedicated locally to the Love Promise?
How is Landers McLarty Subaru - Huntsville dedicated locally to the Love Promise? At Landers McLarty Subaru, we’re dedicated to fulfilling a promise to love our community through a special program referred to as the Landers McLarty Subaru's Love Promise. Our various partnerships with local charities and nonprofit organizations reflect our commitment to keeping this promise. We are so very grateful for the opportunity, not only to be a part of our community but to serve in it as well. Our support takes the form of standing with local charities to facilitate donations, events, drives, all of which help shine a light on their organizations. We believe in being a positive force in the communities where we live and work, not just with donations, but with actions that set an example for others to follow. It is our goal to make our friends and neighbors aware that we are not just another car dealership but that we are a company that wants to establish a long-lasting partnership with the community.
Greater Huntsville Humane Society
Land Trust of North Alabama
Boys and Girls Club
Rose of Sharon Soup Kitchen , Rykers Rainbow, National Children's Advocacy Center
Heals Inc. , CASA, YMCA
Love Promise Stories from Landers McLarty Subaru - Huntsville
Subaru and Landers McLarty Subaru - Huntsville believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Emerald Evening 2025 Benefiting UCP Huntsville - Nikki T
August 11, 2025 Dear Landers McLarty Subaru, On behalf of United Cerebral Palsy of Huntsville and Tennessee Valley, Inc. (UCP Huntsville), thank you for your generous support of our 2025 Emerald Evening fundraiser. Your sponsorship played a vital role in the event’s success—and more importantly, in helping us continue our mission to create Life Without Limits for individuals of all abilities and their families across North Alabama. Because of your commitment, UCP Huntsville, a 501(c)(3) non-profit organization, is able to provide critical services such as physical, occupational, and speech therapies; preschool readiness and parent education; respite care; early interventions, family resources, mental health services and childcare center trainings and assistance—often at little or no cost to those we serve. We were thrilled to share an evening of celebration, community, and impact with our supporters this year, and we are already looking ahead to Emerald Evening 2026! We would be honored to have you join us again as a valued sponsor. Your partnership ensures continued progress toward a more inclusive, empowered future for the more than 1,000 families we serve annually. Please don’t hesitate to reach out if you’d like more information on how to stay involved or preview updates to next year’s sponsorship opportunities. We’ll be in touch as plans begin to unfold! Sincerely, Nikki Thompson Development Director 256-859-4900 nthompson@ucphuntsville.org www.ucphuntsville.org
Subaru Loves Teachers: a powerful gift to support public school teachers and kids in North Alabama - Alison K
Our Subaru Love Promise story is one of friendship. community, and so much joy. Our partnership with Subaru has been transformational for the kids and teachers we serve. At Free 2 Teach, we work to empower teachers across 113 public schools to equip kids and build strong classroom communities of joy and excellence across Limestone and Madison Counties in North Alabama. We do this by running a year-round, free teacher supply store open to every adult in the public school building across five school systems. When we first met with their team, they said YES right away to equipping our teachers during the Back 2 School season in 2024, and our partnership grew from there. From hosting supply drives, to creatively empowering others to give back, to spreading awareness to choosing our organization as their Subaru Loves Promise partners, their team has become family, and our teachers are so thankful. Fast forward to July 2025, when we were opening our store for the 2025-2026 school year, serving 135 teachers on day 1 and over the past month of July a total of 1,400! We welcomed their team to present a gift to support our work and our team, board, staff and teachers were overwhelmed and surprised: an $80,000 gift. The second-largest gift in our organization’s history! It was a powerful moment, and just a wonderful culmination of our year of partnership and friendship. Every time we stop by the dealership, when we are out and about in the community, or when we are here at our free teacher supply store, there is so much love – so much Subaru Love! – for our amazing partners at Landers McLarty. Their impact is being felt by our teachers, and most importantly, by the students they serve. Thank you for giving back. Thank you for making a difference. Thank you for ensuring that teachers do not have to spend out of pocket to educate our kids. Thank you for so much Subaru Love!
Cool Shoes for Kids - Ashleigh H
Downtown Rescue Mission is a 24 hour homeless shelter in North Alabama. We house people from all over. When kids come through our doors they usually only have the clothes on their backs. The shoes that Subaru gives go directly to a child in need. When you give a kid a NEW pair of shoes you see them light us. Our goal is to never let the light go out.
Landers McLarty Subaru & Clearview Cancer Institute - Siedah R
Landers McLarty Subaru has once again partnered with The Leukemia & Lymphoma Society (LLS) and Clearview Cancer Institute through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients. On July 9, Landers McLarty Subaru personally delivered these items to patients in treatment. This year, Landers McLarty Subaru also opted to support the LLS Urgent Need Pediatric & Young Adult Program, which will provide 10 blood cancer patients with financial relief to help offset non-medical costs associated with treatment, such as transportation, food, housing, utilities, etc.
Driven by Love, Subaru Helps Stamp Out Hunger - Bobby B
At the Food Bank of North Alabama, we believe strong partnerships create stronger communities. That is why we are so grateful to Landers McLarty Subaru for sponsoring this year’s National Association of Letter Carriers’ Stamp Out Hunger Food Drive. Thanks to their generous support and commitment to giving back, we were able to collect over 70,116 pounds of food to help feed individuals and families across North Alabama. Because of them, thousands of neighbors will have access to the nutritious food they need. From all of us at the Food Bank of North Alabama, thank you for helping us deliver hope and nourishment to those who need it most.
Landers McLarty Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Huntsville, this is a harsh reality. Helping others strengthens communities, which is why Landers McLarty Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Landers McLarty Subaru have helped nearly 900,000 children and adults in urgent need. On 01/27/2025, Landers McLarty Subaru donated 204 shoes/socks to Downtown Rescue Mission. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
ADOPTober 2024 - Rochelle S
Another PAWSOME year with the team at Landers McLarty Subaru promoting our adoptables! This year we were able to host Bow Meow Luau on Saturday, 10/26. Donuts and cider were served, over $500 was donated to the shelter, and Pebbles found her FURever home!
Journey Greenpower Racing - Taryn B
Subaru Landers McClarty was so gracious to provide a sponsorship to our Journey Middle School Greenpower Racing Team. This program encourages students in STEM through hands-on, project-based learning. Participants gain advanced manufacturing & engineering project management experience, preparing them for future success in the workforce. Subaru's sponsorship provides an amazing opportunity to invest in our future leaders and promote STEM education.
Planting Trees! - Lowe Mill A
We thank Landers McLarty Subaru for their generous donation of trees, procured by Friends of Trees. We at Lowe Mill ARTS & Entertainment have such a wonderful landscape that is thriving alongside these growing beauties.
Subaru Landers McLarty Helps Clearview Cancer Institute - Hannah J
Thank you to Landers McLarty Subaru for giving our patients a reason to smile. Cancer treatment plans are daunting and long, so we were so thankful to have the Subaru team stop by and give blankets and other goodies to patients. You could tell patients were touched and incredibly thankful for Subaru's generosity. These acts of kindness put a smile on our patients and staffs' faces!
