The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Landers McLarty Subaru - Huntsville dedicated locally to the Love Promise?

How is Landers McLarty Subaru - Huntsville dedicated locally to the Love Promise? At Landers McLarty Subaru, we’re dedicated to fulfilling a promise to love our community through a special program referred to as the Landers McLarty Subaru's Love Promise. Our various partnerships with local charities and nonprofit organizations reflect our commitment to keeping this promise. We are so very grateful for the opportunity, not only to be a part of our community but to serve in it as well. Our support takes the form of standing with local charities to facilitate donations, events, drives, all of which help shine a light on their organizations. We believe in being a positive force in the communities where we live and work, not just with donations, but with actions that set an example for others to follow. It is our goal to make our friends and neighbors aware that we are not just another car dealership but that we are a company that wants to establish a long-lasting partnership with the community.

Greater Huntsville Humane Society

Land Trust of North Alabama

Boys and Girls Club

Downtown Rescue Mission, Huntsville Police Department, National Children's Advocacy Center

Heals Inc. , CASA, YMCA

Did Landers McLarty Subaru - Huntsville go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Landers McLarty Subaru - Huntsville

Subaru and Landers McLarty Subaru - Huntsville believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru delivers blessings - Megan R

The Rose of Sharon Soup Kitchen is a 501(c)3 located in the heart of Huntsville, AL. We serve nearly 200 home cooked meals each day and distribute 80-100 food boxes weekly to ANYONE in need of nutrition!. We serve table side, just like if you and I were to dine at a restaurant. We promote dining with dignity. In June of 2022 Landers McLarty Subaru partnered with The Rose of Sharon Soup Kitchen for a "Year of Love." Our year-long partnership brings many opportunities and events for both us and the staff of Subaru! On October 8th, Subaru teamed up with the soup kitchen to deliver blessing bags within our community. Together, we went door to door, knocking, spreading love while handing out bags of blessings. Blessing bags include crucial items such as hygiene products, basic household items, cleaning products, and toys. These bags allow local families some respite in their budgets, it is important to remember that we can support our families in more ways than just serving meals! We delivered nearly 250 blessings! We are tremendously grateful for the support we receive from Landers McLarty Subaru.

Rose of Sharon
Subaru delivers blessings

Subaru becomes a PAL - Cyndi B

PALS (Partners for Athletes and Leaders in Schools) loves Landers McLarty Subaru and appreciates their commitment PALS! Their support has allowed us to serve more students at more schools through assistance of their sports teams! PALS is a local non-profit whose mission is to provide supplementary assistance to teams, organizations and students involved in Huntsville middle and high school sanctioned athletics and band. In our 11-year existence, we have been able to support over fifty grant requests totaling $120,000 in support of such programs like band, football, cheerleading, cross country, baseball, golf, softball, bowling, et cetera, in the city’s school programs. These grants have reduced the burden of under-funded programs to purchase new uniforms, equipment, et cetera. Additionally, our grants have potentially lowered the fees associated with kids’ participation in school band and athletics for families that might not otherwise be able to afford their children’s participation. PALS’ grants have impacted hundreds of student athletes and band participants and enhanced their experience in these programs. With Landers Mclarty Subaru's help PALS was able to raise over $12,000. This is more than twice our previous annual fundraiser and 100% of that will support our mission of kids’ participation in band and athletics. Our second annual tournament will end up netting a profit of $16,587! Thank you, Landers McLarty Subaru, for your incredible generosity in supporting our PALS Golf Tournament and giving back to the fine youth in our community!

Subaru becomes a PAL

Subaru Loves the Earth ALL YEAR LONG - Megan R

The Rose of Sharon Soup Kitchen is a 501(c)3 located in the heart of Huntsville, AL. Our mission is to meet the basic needs in our community, doing so with dignity and love. In September of 2022 Landers McLarty Subaru partnered with The Rose of Sharon Soup Kitchen for a "clean the block" party! Many faithful Subaru ambassadors and staff teamed up with our staff and walked our business neighborhood picking up trash! We appreciate the hard work and commitment in keeping our community clean! This is a vital part of our mission as it not only helps keep our community, water ways, and green spaces clean, it also encourages our patrons to leave no trace. Leading by example encourages our patrons to follow a new set of values that includes taking pride in our community and the importance of keeping our planet clean. Together, we picked up over 28 contractor bags of trash in our community!

Rose of Sharon Soup Kitchen
Subaru Loves the Earth ALL YEAR LONG

Serving our community, one meal at a time - Megan R

The Rose of Sharon Soup Kitchen serves nearly 200 home cooked meals each day. We serve table side, just like if you and I were to dine at a restaurant. We promote dining with dignity, and most importantly we serve anyone who sits at our tables. We do not require proof of need. In June of 2022 Landers McLarty Subaru partnered with The Rose of Sharon Soup Kitchen for a "Year of Love." Our year-long partnership brings many opportunities and events for both us and the staff of Subaru! Through this also comes the commitment of the entire staff at Landers Mclarty Subaru, including the Dealer Principle, Frank Williams. In September of 2022, we hosted a "Frank Williams Serves" event. Along with the dedicated staff of Subaru, Frank Williams, served lunch to nearly 200 patrons in need right here on-site, at the Soup Kitchen! Mr. Williams brought along a guest for a tour of our operations and the opportunity to experience our mission first hand by serving lunch alongside Subaru staff. It was a beautiful day of friendship and coming together to care for those less fortunate than us! This day was important because it allowed an opportunity for the Subaru staff to connect with our patrons on a personal level as well as showcase our mission to other members of the community through their guest.

Rose of Sharon Soup Kitchen
Serving our community, one meal at a time

Subaru Love Promise Initiative Makes Donation to YMCA Early Childhood Education - Jennifer D

As a part of the Subaru Love Promise Initiative, Subaru Ambassadors presented the Heart of the Valley YMCA with a donation toward early childhood education. Items donated included puzzles, coloring books, crayons, and other school supplies. A special thank you to Yetta Feltner, Subaru Ambassador, for her incredible support of the Y’s mission and cause. By providing these supplies and learning materials, teachers will have additional resources they need to help their students be successful in the classroom.

Heart of the Valley YMCA
Subaru Love Promise Initiative Makes Donation to YMCA Early Childhood Education

Subaru Bridges Learning Gap - Megan R

The Rose of Sharon Soup Kitchen is a 501(c)3 located in the heart of Huntsville, AL. Our mission is to provide the basic needs within our community! No matter what stage of life you may be in, you can always lean on us for support! No questions asked! Landers McLarty Subaru has partnered with us for "A Year of Love''! Not only has LMS committed to financial support for one year, they have committed to hosting different events and fundraisers for us throughout our year of love partnership! Most recently Subaru held a food drive and school supplies drive at the dealership for us! Each year hundreds of children in our community fall through the cracks of receiving assistance with school supplies. Our school supplies drive focused on bridging the gap for those children of families who needed assistance, but did not meet the criteria or qualify for similar programs assisting with school needs. We collected over 60 backpacks that were filled with school supplies along with tubs full of miscellaneous supplies! Together, we helped 60 children have the essentials for school! We were able to donate the remaining supplies to a local school to serve 20 children throughout this school year! The food drive held on-site at the dealerships will yield over 100 home cooked meals at the Soup Kitchen! How amazing is that?! We serve nearly 200 home-cooked meals each day. This service is open and free to anyone in need of a warm meal. This donation of food frees up funds to serve our patrons in different ways such as housing assistance, state identification and rehab placement! We are amazed and so appreciative of the love and commitment that Landers McLarty Subaru, staff and the ambassadors have shown our Soup Kitchen!

Rose of Sharon Soup Kitchen
Subaru Bridges Learning Gap

Subaru Feeds 100 Families! - Megan R

Landers McLarty Subaru teamed up with The Rose of Sharon Soup Kitchen last Saturday to provide our community with nutrition and love! Together, we went door to door, passing out food boxes to the low-income areas in our community! Our mission with this project was two-fold. We were able to spread awareness for our services to those who may not know about us! We were also able to reach individuals lacking transportation! The passion and love that the LMS staff had for this project was phenomenal!

Rose of Sharon
Subaru Feeds 100 Families!

Exceptional kindness as a wedding gift - Conor E

I recently moved to Huntsville to be with my fiance and we are leaving for our wedding In Charleston soon. I wanted to bring my Forester in for an oil change and general inspection before the road trip to make sure we limited the chances of any breakdowns on the way to the wedding. When I brought in my car and told my Service advisor Zach Brady about my wedding he surprised me with various gifts from the dealership and congratuated us on the wedding. I couldn't believe the amount of kindness that he and the Landers McLarty Subaru team showed to do this for me and my fiance. Not only this but Zach took the time to explain to me in depth the easiest way to handle changing the tags and plate on my car over to Alabama as I had to move from out of state and have never done the process myself. I know that I will be exclusively be using this location for service for the remainder of my car's lifetime and we are heavily considering buying my fiance's next car from Landers McLarty all because of Zach's amazing kindness

Exceptional kindness as a wedding gift

Subaru Supports Local Loss Families - Lacey S

Ryker’s Rainbow is a Huntsville-based non-profit committed to serving families who suffer pregnancy, newborn or infant loss. Partnered with 8 hospitals in North Alabama, we offer bereavement boxes filled with gifts of remembrance, provide Sibling Support, and offer burial or final arrangement assistance. Ryker’s Rainbow was chosen as the 2021 Share the Love Event Hometown Charity by Lander’s McLarty Subaru and just recently we were rewarded with a check from the event. For every Subaru sold $250 was awarded to a charity of choice by the purchaser and we were floored when we received a check for over $24,000! With this generous donation, Ryker’s Rainbow will be able to assist over 250 local bereaved families in numerous ways, and most importantly, allow us the opportunity for our name to be out in the community as a resource for families who suffer such a great loss. Because of the support from Lander’s McLarty Subaru’s, countless doors have been opened for our organization from being connected to families during a time of need, to a spotlight shining on our organization as a local resource for many. We cannot thank Lander’s McLarty enough for the support of not only our organization, but also for their support of local families. We will forever remember and be grateful for the generosity of Frank, his employees and dealership, and the Huntsville community.

Rykers Rainbow
Subaru Supports Local Loss Families

Bringing Light to the Community with Subaru's Help - Lacey S

To be chosen by Landers McLarty Subaru as the 2021 Hometown Charity for Subaru’s Share the Love Event has been an honor for our organization, Ryker’s Rainbow. Ryker’s Rainbow is a local non-profit started in memory of our son who passed away in June of 2020. Through our nonprofit, we support families who suffer pregnancy loss, or the loss of a newborn or infant by offering gifts of remembrance and meaningful keepsakes. Our assistance to families also extends to offering sibling support and financial help for final arrangements, a marker, or medical bills. Speaking out on the loss of a child comes with a number of challenges, but Landers McLarty Subaru gave us an incredible platform to not only increase awareness in our community, but to be a voice for all local bereaved families; an opportunity that does not arise often. In addition, it has allowed many to learn that an organization such as ours exists, and requests of our help for local bereaved families greatly increased since partnering with Landers McLarty for Share the Love. The loss community is a tight-knit group and the support within it is very strong. We have had a multitude of families reach out to us, in awe and so encouraged by the love that Landers McLarty is showing local bereaved families. We are forever thankful for Frank Williams, Carmelita Iglesias, and the entire team at Subaru. Every single person welcomed us, encouraged us in our “showroom takeover” and many even donated to our cause. The mission of Ryker’s Rainbow is to “Be the Light”. Landers McLarty Subaru has been just that, the light, for us and for so many families like ours. We currently have 7 hospital partners in which we support any family who suffers a loss while in their care, and also assist any family connected to us through the non-profit. With the help of Landers McLarty Subaru and the Share the Love Event, Ryker’s Rainbow will be able to assist far more families in 2022 than we ever imagined possible and has room to grow into even more partner hospitals.

Rykers Rainbow
Bringing Light to the Community with Subaru's Help