Landers McLarty Subaru - Huntsville are honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for staying committed to our community using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at Landers McLarty Subaru - Huntsville, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Landers McLarty Subaru - Huntsville, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Landers McLarty Subaru - Huntsville dedicated locally to the Love Promise?
How is Landers McLarty Subaru - Huntsville dedicated locally to the Love Promise? At Landers McLarty Subaru, we’re dedicated to fulfilling a promise to love our community through a special program referred to as the Landers McLarty Subaru's Love Promise. Our various partnerships with local charities and nonprofit organizations reflect our commitment to keeping this promise. We are so very grateful for the opportunity, not only to be a part of our community but to serve in it as well. Our support takes the form of standing with local charities to facilitate donations, events, drives, all of which help shine a light on their organizations. We believe in being a positive force in the communities where we live and work, not just with donations, but with actions that set an example for others to follow. It is our goal to make our friends and neighbors aware that we are not just another car dealership but that we are a company that wants to establish a long-lasting partnership with the community.
Greater Huntsville Humane Society
Land Trust of North Alabama
Boys and Girls Club
Rose of Sharon Soup Kitchen , Rykers Rainbow, National Children's Advocacy Center
Heals Inc. , CASA, YMCA
Love Promise Stories from Landers McLarty Subaru - Huntsville
Subaru and Landers McLarty Subaru - Huntsville believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Subaru Loves to Care Blanket Delivery - Siedah R
Landers McLarty Subaru has once again partnered with Blood Cancer United® (formerly The Leukemia & Lymphoma Society) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, 50 patient care kits, and messages of hope. On June 23, Landers McLarty Subaru personally delivered these items to the National Children's Advocacy Center (NCAC). This is NCAC's first year participating in this initiative. During the delivery, they shared about their organization and how the messages of hope will be displayed on a wall to be shared with all who visit their facility. This year, Landers McLarty Subaru has also opted to support the Blood Cancer United Urgent Need Program - Pediatric, Adolescent and Young Adult Fund, which will provide 5 blood cancer patients financial relief to help offset non-medical costs associated with treatment, such as transportation, food, housing, utilities, etc.
Landers McClarty Subaru and the Food Bank of North Alabama - Bobby B
Our local Subaru dealership Landers McClarty Subaru in Huntsville, AL sponsored the bags for our annual Letter Carriers Food Drive. They ran a cause marketing promotion, offering discounts for people who had made a donation to the Food Bank of North Alabama and we used those funds to purchase bags for our largest annual food drive. The bags are delivered by local mail carriers and then picked up by those same carriers after people fill them with food. We received over 50,000 pounds of food through this drive, a huge success! The local dealership also had a food drive, bringing another 154 pounds of food to us. We really value our partnership with Landers McClarty and they help us fight hunger across North Alabama!
Restoring Dignity, One Coat at a Time - Amber C
People often come to the Downtown Rescue Mission when they have nowhere else to turn. They may be struggling with addiction, escaping an abusive situation, or experiencing homelessness after an unexpected hardship. Many arrive carrying little more than the clothes they're wearing. For many of our guests, something as simple as a warm coat can make a meaningful difference. While most of us don't think twice about putting one on, for someone who has lost everything, it's an essential need. And often, people experiencing homelessness become accustomed to accepting whatever is left over. Through Subaru's Operation Warm® program, our guests are reminded that they are worthy. Rather than receiving a hand-me-down, they can choose a brand-new coat of their own. The impact goes far beyond meeting a physical need. It restores dignity and reminds each person that they are seen and valued.
ROOTED IN THE COMMUNITY – 2026 SUBARU LOVES THE EARTH - Yetta F
Being involved as a Subaru Ambassador since 2018 has been very rewarding. One thing that is clear is that Landers McLarty Subaru lives the Subaru Love Promise daily being very involved in their community and giving back. Landers McLarty Subaru takes their commitment to the Subaru Love Promise seriously, and it shows in their support of the pillars that benefit people, pets and the environment, in tangible ways. This is the second year that they have invited the community to participate in the Arbor Day tree giveaway. This shows Subaru's commitment in creating a more sustainable future for all humans, wildlife and the environment. The relationships I have developed at Landers McLarty Subaru are priceless…especially Brian the GM. Thank you to all the Team that has embraced me as part of the family. It is second nature to them as they treat each and every customer the same way.
Sharing the Love of Reading with Landers McLarty Subaru - Alan T
When Landers McLarty Subaru chose Boys & Girls Clubs of North Alabama as their Share the Love hometown charity, the timing could not have been better. We were building out Adventure Readers, our early literacy program, and a gift like this was exactly what it needed to take root. Through the Subaru Share the Love Event, customers who purchased or leased a new vehicle could direct a donation to a cause close to home, and this year, that cause was our kids. Together, those gifts added up to $26,340 for Adventure Readers. That money is already changing how our members read. It funded two book vending machines, plus the books, supplies, and curriculum behind them. The machines aren't just fun, though a kid's face when their book drops never gets old. They're earned through showing up, working hard, and growing. Members pick their own titles and take them home, building personal libraries that, for many, are the first books they've ever owned. The need is real. Across North Alabama, hundreds of third graders still finish the year reading below grade level, and kids who aren't reading on grade level by the end of third grade are four times less likely to graduate high school. That's why this work matters. This year alone, 357 of our members were assessed for reading, 144 received targeted reading intervention, and 98% of those reassessed showed measurable growth. During National Reading Month in March, our members read more than 9,000 books. Thank you, Landers McLarty Subaru, Frank J Williams, and Subaru for sharing the love of reading and supporting our kids.
Peanut Butter and Jelly Squad - Ciera E
This past winter, Landers McLarty Subaru stepped up for the PBJ Squad in a huge way with a generous $2,500 donation in food and essential supplies that directly helped us stock and fund our winter food pantries. Winter is one of the hardest seasons for many of the families we serve. Heating bills go up, kids are home more during school breaks, and grocery costs stretch budgets even thinner. That donation came at exactly the right time. Because of their support, we were able to: * stock shelves with shelf-stable pantry staples * provide emergency food boxes to local families * help keep meat, milk, eggs, and household essentials flowing to homes in need * build out winter pantry reserves before severe weather hit * relieve pressure on families already struggling with rising costs What made it especially meaningful was that this wasn't just a corporate donation written from a distance. It felt like a business genuinely investing back into the community around them and helping neighbors take care of neighbors. Every can, box, and bag donated translated into real meals for real families across our area. For some households, those pantry deliveries meant kids had breakfast before school, parents didn't have to choose between groceries and utilities, and families could make it through the week with a little less stress. Support like this is what keeps the PBJ Squad going. Community partnerships with businesses willing to show up and give back create a ripple effect far beyond a single donation. We are incredibly grateful to Landers McLarty Subaru for believing in our mission and helping us make sure local families were cared for during one of the toughest times of the year.
Greater Huntsville Humane Society's 2026 Dog Ball - Kamala B
For this year's Dog Ball — an annual fundraiser held on behalf of the Greater Huntsville Humane Society — Landers McLarty Subaru donated doggie treats and bags that brought smiles and wagging tails. It was a wonderful gesture and we truly thank you! What makes this contribution even more meaningful is knowing that it comes from a dealership that walks the walk. Landers McLarty Subaru has demonstrated that they are a genuine partner in building a more compassionate community in Huntsville. Their ongoing support of the Greater Huntsville Humane Society reflects a deep and sincere love for the animals and people of North Alabama. On behalf of The Dog Ball committee, volunteers, and every animal whose life is touched by the work of the Greater Huntsville Humane Society, we extend our heartfelt gratitude to Landers McLarty Subaru. Thank you for showing up, for giving back, and for reminding us that when a community comes together, incredible things happen. We are grateful for your partnership and look forward to many more years of working side by side for the animals who need us most. 🐾
Emerald Evening 2025 Benefiting UCP Huntsville - Nikki T
August 11, 2025 Dear Landers McLarty Subaru, On behalf of United Cerebral Palsy of Huntsville and Tennessee Valley, Inc. (UCP Huntsville), thank you for your generous support of our 2025 Emerald Evening fundraiser. Your sponsorship played a vital role in the event’s success—and more importantly, in helping us continue our mission to create Life Without Limits for individuals of all abilities and their families across North Alabama. Because of your commitment, UCP Huntsville, a 501(c)(3) non-profit organization, is able to provide critical services such as physical, occupational, and speech therapies; preschool readiness and parent education; respite care; early interventions, family resources, mental health services and childcare center trainings and assistance—often at little or no cost to those we serve. We were thrilled to share an evening of celebration, community, and impact with our supporters this year, and we are already looking ahead to Emerald Evening 2026! We would be honored to have you join us again as a valued sponsor. Your partnership ensures continued progress toward a more inclusive, empowered future for the more than 1,000 families we serve annually. Please don’t hesitate to reach out if you’d like more information on how to stay involved or preview updates to next year’s sponsorship opportunities. We’ll be in touch as plans begin to unfold! Sincerely, Nikki Thompson Development Director 256-859-4900 nthompson@ucphuntsville.org www.ucphuntsville.org
Subaru Loves Teachers: a powerful gift to support public school teachers and kids in North Alabama - Alison K
Our Subaru Love Promise story is one of friendship. community, and so much joy. Our partnership with Subaru has been transformational for the kids and teachers we serve. At Free 2 Teach, we work to empower teachers across 113 public schools to equip kids and build strong classroom communities of joy and excellence across Limestone and Madison Counties in North Alabama. We do this by running a year-round, free teacher supply store open to every adult in the public school building across five school systems. When we first met with their team, they said YES right away to equipping our teachers during the Back 2 School season in 2024, and our partnership grew from there. From hosting supply drives, to creatively empowering others to give back, to spreading awareness to choosing our organization as their Subaru Loves Promise partners, their team has become family, and our teachers are so thankful. Fast forward to July 2025, when we were opening our store for the 2025-2026 school year, serving 135 teachers on day 1 and over the past month of July a total of 1,400! We welcomed their team to present a gift to support our work and our team, board, staff and teachers were overwhelmed and surprised: an $80,000 gift. The second-largest gift in our organization’s history! It was a powerful moment, and just a wonderful culmination of our year of partnership and friendship. Every time we stop by the dealership, when we are out and about in the community, or when we are here at our free teacher supply store, there is so much love – so much Subaru Love! – for our amazing partners at Landers McLarty. Their impact is being felt by our teachers, and most importantly, by the students they serve. Thank you for giving back. Thank you for making a difference. Thank you for ensuring that teachers do not have to spend out of pocket to educate our kids. Thank you for so much Subaru Love!
Cool Shoes for Kids - Ashleigh H
Downtown Rescue Mission is a 24 hour homeless shelter in North Alabama. We house people from all over. When kids come through our doors they usually only have the clothes on their backs. The shoes that Subaru gives go directly to a child in need. When you give a kid a NEW pair of shoes you see them light us. Our goal is to never let the light go out.
