The 2023 Subaru Love Promise Customer and Community Commitment Award
We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.
We're honored to receive the 2023 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Landers McLarty Subaru - Huntsville dedicated locally to the Love Promise?
How is Landers McLarty Subaru - Huntsville dedicated locally to the Love Promise? At Landers McLarty Subaru, we’re dedicated to fulfilling a promise to love our community through a special program referred to as the Landers McLarty Subaru's Love Promise. Our various partnerships with local charities and nonprofit organizations reflect our commitment to keeping this promise. We are so very grateful for the opportunity, not only to be a part of our community but to serve in it as well. Our support takes the form of standing with local charities to facilitate donations, events, drives, all of which help shine a light on their organizations. We believe in being a positive force in the communities where we live and work, not just with donations, but with actions that set an example for others to follow. It is our goal to make our friends and neighbors aware that we are not just another car dealership but that we are a company that wants to establish a long-lasting partnership with the community.
Greater Huntsville Humane Society
Land Trust of North Alabama
Boys and Girls Club
Rose of Sharon Soup Kitchen , Rykers Rainbow, National Children's Advocacy Center
Heals Inc. , CASA, YMCA
Love Promise Stories from Landers McLarty Subaru - Huntsville
Subaru and Landers McLarty Subaru - Huntsville believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Subaru has heart - Megan R
The Rose of Sharon Soup Kitchen is a 501(c)3 located in the heart of Huntsville, AL. Our mission is to show God's love and grace in meeting the physical and spiritual needs of the homeless and under-privileged in the Huntsville and Madison county areas. Landers McLarty Subaru has partnered with us for a 'Year of Love'! This brings many opportunities to give back to those in need within our community! February is American Heart Month! While many of us have a solid foundation on what to do in an emergency, there is a large demographic that lacks the privilege to have this information readily available to them. So in honor of American Heart Month we decided to host a Hands Only CPR class right here at the Rose of Sharon Soup Kitchen! Landers McLarty Subaru invited the American Heart Association to take the lead for this event. This is a prime example of the popular phrase "It takes a village." Our village came together and we ensured that everyone had the opportunity to receive life saving skills. We are incredibly thankful for this 'Year of Love' and the commitment Landers McLarty Subaru shows us!
The power of a Sock - Ashleigh H
When you get up in the morning and get ready to start your day you put on your socks. Sometimes we take for granted the comfort and warmth that a sock provides. Those that are less fortunate or live out in the elements know the importance of clean dry socks. Here at the Downtown Rescue Mission we have over 1,000 new people walk through our doors every year. These people are seeking food, shelter, and comfort. There is a reason that socks are the #1 requested item at a homeless shelter, when your feet are warm and dry you have one less thing to worry about. My grandmother would always say “Warm feet, warm heart” and my dad, who was in the military, would say,” Always keep your feet dry, change your socks often”. Small pieces of advice that make a big impact on your life. Thanks to Landers McLarty Subaru and their wonderful sock donation we are able to provide welcome packs for every new person walking through our doors. Being able to give the gift of new socks is a wonderful way to let that person know that they are valued and we are here to meet their most basic needs, Shelter, food, safety, and comfort. From everyone here at Downtown Rescue Mission we thank Landers McLarty Subaru for the blessing of the wonderful socks. They will provide warmth and comfort to those that are truly in need.
Subaru Brings Light to Local Loss Families Through Partnership with Ryker’s Rainbow - Lacey S
Ryker’s Rainbow (501c3) has greatly benefited from the continued support of Landers McLarty Subaru. As the chosen Subaru Share the Love Event hometown charity in 2021 and 2022, Ryker’s Rainbow was catapulted into the spotlight within the greater Huntsville community through the care and exposure provided by Landers McLarty. Their media efforts and partnership truly gave us our wings and quickly legitimized the mission of our organization, along with demonstrating the deep need of support for families who experience pregnancy, infant or child loss. With our showroom takeover during the Subaru Share the Love Event, we were able to display how we tangibly, financially, and emotionally support local loss families. And as a result, we had incredible engagement on our social media page, had members of the community reaching out to volunteer, and even received a significant amount of external donations. Landers McLarty provided us a platform and the space to increase awareness in our community and for us to be a voice for all local bereaved families, and it was an honor to be entrusted to do so. As we dismantled our showroom display on the last day, my husband and I left with tears in our eyes. The employees had become like family; checking in on us, having inside jokes, and even sporting their Ryker’s Rainbow “Be the Light” t-shirts. We drove away knowing that what started out as a business relationship, ended with new and much needed publicity for Ryker’s Rainbow within the community, in an impactful and successful campaign to spread awareness, and in special friendships. We will forever be grateful to this incredible dealership and the impact they have made on our organization, and how with their backing of our mission, we have been able to support over 300 families in a time they need it most.
A very Subaru Christmas for over 150 Kids in need! - Megan R
Landers McLarty Subaru has partnered with us, The Rose of Sharon Soup Kitchen, for a 'Year of Love'! This brings many opportunities to give back to those in need within our community! The Rose of Sharon is a 'Haven of Hope' for many families with children throughout the year. We see children of all ages and from all walks of life. Landers McLarty Subaru teamed up with us this Christmas to host a toy drive for the children we serve at the Soup Kitchen. Our community rallied around this drive and brought in over 150 gifts! We gave an opportunity to the children to see Santa and to take home Christmas gifts this holiday season at our 'Supper with Santa' event! On December 25th there will be over 40 children who wake up to Christmas magic under the tree! It has been such a blessing to have the support of Landers McLarty Subaru in making so many Christmas wishes come true this holiday season! Together, we are spreading love and compassion to those who struggle to make ends meet, leaving more of a struggle to provide gifts at Christmas time. We love our Subaru family!
Fairytales do come true, with a little help from Subaru! - Rochelle S
Roxie – Our Pretty, Pittie Princess Roxie was surrendered to the Greater Huntsville Humane Society (GHHS) in fall 2021, through no fault of her own. She quickly became a staff and volunteer favorite, going to events throughout the Huntsville community. Over the next twelve months, Roxie was adopted THREE times, and returned. We did not understand why. This sweet girl just wanted attention, and belly rubs, lots, and lots of belly rubs. She had this special way of lighting up with love when she saw her favorite people, with smiles and a flop to one side to show her belly. In July 2022, Roxie had a sleepover in her indoor kennel at GHHS with the GHHS Director of Marketing & Communication. They shared pillows; however, Roxie stole all the blankets. But at 6AM, her kennel was clean, and she was so happy her friend was there to give morning affection. Roxie loved car rides and was taken out for a Girl’s Day often, hanging out at local coffee shops and shopping pet friendly stores. She also “worked” at the GHHS thrift store, Three Tails Resale on Fridays helping with costumer service! To honor Roxie’s one year anniversary in their care, GHHS and Three Tails Resale gave Roxie a Princess Party all her own. She was showered with toys, treats, and all the guests wore tiaras in honor of our pretty, pittie Princess! On October 6th, her wish came true, and she was adopted by her “prince” – a local man looking for a girl just like Roxie. Since going HOME, we have been told she is living her best life, enjoying movie nights on the couch! Roxie was one of the first adoptions during the 2022 Subaru ADOPTober campaign, making it extra special for GHHS and our community. Fairytales do come TRUE!
Subaru is Part of the Solution - Risha S
HEALS, Inc. non-profit organization in Huntsville, Alabama dedicated to providing accessible, quality, school-based, primary health care for children through collaborative efforts with the Huntsville City/Madison County school systems and the medical community. During these times of uncertainty, it is more crucial than ever that our services are available to the children of Huntsville City/Madison County to mitigate Emergency Room visits, treat chronic illness, and provide a safe and reliable place for their medical, dental, and optometry needs. Without partners like Landers McLarty Subaru, we would not have the ability to continue that mission. Landers McLarty Subaru is not only a champion for the community, but they are also part of the solution. Funding from Landers McLarty Subaru has helped us to continue to provide these services to children that need it the most – patients like Tim. Tim is a vibrant 13-year-old boy in the 8th grade and was recently placed in the custody of his grandmother. We met him in October when he came to see one of our dentists; this was Tim’s first-ever visit to see the dentist. As you can expect, he was a little nervous, but the compassionate staff reassured him, and he did great. However, during his cleaning, the staff discovered that he had severe enamel loss and 15 cavities. Tim had one tooth that had 5 cavities and several others with 2-3 cavities per tooth. Due to his extensive tooth decay, he will require multiple visits to our HEALS clinic. We have already repaired the tooth with the 5 cavities and have him scheduled over the next few months to complete his treatment. In addition, our Dentist has referred him to an orthodontist for braces. As you can imagine, the cost to provide Tim with a smile he can be proud of is very expensive and one that his family cannot afford. He even requested a toothbrush and toothpaste because he did not have any at home. His total care, including his braces, could cost more than $3,000. Tim and many other kids like him are why our partnership with Subaru is so important. We could not provide care to him and the other underprivileged children in our community without support from community partners like Landers McLarty Subaru.
Subaru aids in the fight to cure KIF1A Associated Neurological Disorder - Valerie M
My husband and I live here in Madison with our 3 year old twins, Emmery and Maddox, and our 9 month old. In February of this year, Emmery was diagnosed with a severe neurological disease called KIF1A Associated Neurological Disorder (KAND). This disorder affects her balance, muscle tone, vision, speech, and cognitive abilities. It is also progressive, meaning that even if she does learn to walk one day, she could lose that ability along with her vision and speech. We are fortunate that there is an organization at Columbia University in New York dedicated to researching KAND, which will allow them to find treatments and a cure. Thanks to modern medicine, they have given us a realistic timeline of 3-5 years when they will have a cure for this terrible disease. We are doing everything that we can to make sure KIF1A.org has the funds to make this cure happen before Emmery starts to regress. We decided to jump into action by fundraising for KIF1A.org. On December 1, we hosted the Bid for the Cure Emmery Morris Silent Auction. It was a very successful event raising almost $20,000 for KIF1A.org We are beyond grateful to Landers McLarty Subaru for donating to our auction. By doing so, they are not only changing the life of a local girl, they are changing the lives of people with KAND all over the world! Thank you again, Landers McLarty Subaru for supporting this very important and personal cause!
Subaru provides warmth along with a meal to the homeless on Thanksgiving - Megan R
The Rose of Sharon Soup Kitchen is a 501(c)3 located in the heart of Huntsville, AL. Our mission is to show God's love and grace in meeting the physical and spiritual needs of the homeless and under-privileged in the Huntsville and Madison county areas. Landers McLarty Subaru has partnered with us for a 'Year of Love'! This brings many opportunities to give back to those in need within our community! The staff of Subaru teamed up to provide our patrons with coats and clothing this winter! A majority of the clients we serve are experiencing homelessness....living outdoors....and enduring the elements each day. This coat and clothing donation gives us the ability to replace wet clothing after a storm, coats and layers to provide warmth during the cold nights, and fresh, clean items to restore dignity in our patrons! The staff joined together to collect warm clothing just in time for Thanksgiving, which is when we see the largest number of guests. Being able to hand out warm clothing along with a Holiday meal is priceless. We love our Subaru family! It takes a village to care for those struggling in our community and we are blessed to have Subaru in our village!
Subaru delivers blessings - Megan R
The Rose of Sharon Soup Kitchen is a 501(c)3 located in the heart of Huntsville, AL. We serve nearly 200 home cooked meals each day and distribute 80-100 food boxes weekly to ANYONE in need of nutrition!. We serve table side, just like if you and I were to dine at a restaurant. We promote dining with dignity. In June of 2022 Landers McLarty Subaru partnered with The Rose of Sharon Soup Kitchen for a "Year of Love." Our year-long partnership brings many opportunities and events for both us and the staff of Subaru! On October 8th, Subaru teamed up with the soup kitchen to deliver blessing bags within our community. Together, we went door to door, knocking, spreading love while handing out bags of blessings. Blessing bags include crucial items such as hygiene products, basic household items, cleaning products, and toys. These bags allow local families some respite in their budgets, it is important to remember that we can support our families in more ways than just serving meals! We delivered nearly 250 blessings! We are tremendously grateful for the support we receive from Landers McLarty Subaru.
Subaru becomes a PAL - Cyndi B
PALS (Partners for Athletes and Leaders in Schools) loves Landers McLarty Subaru and appreciates their commitment PALS! Their support has allowed us to serve more students at more schools through assistance of their sports teams! PALS is a local non-profit whose mission is to provide supplementary assistance to teams, organizations and students involved in Huntsville middle and high school sanctioned athletics and band. In our 11-year existence, we have been able to support over fifty grant requests totaling $120,000 in support of such programs like band, football, cheerleading, cross country, baseball, golf, softball, bowling, et cetera, in the city’s school programs. These grants have reduced the burden of under-funded programs to purchase new uniforms, equipment, et cetera. Additionally, our grants have potentially lowered the fees associated with kids’ participation in school band and athletics for families that might not otherwise be able to afford their children’s participation. PALS’ grants have impacted hundreds of student athletes and band participants and enhanced their experience in these programs. With Landers Mclarty Subaru's help PALS was able to raise over $12,000. This is more than twice our previous annual fundraiser and 100% of that will support our mission of kids’ participation in band and athletics. Our second annual tournament will end up netting a profit of $16,587! Thank you, Landers McLarty Subaru, for your incredible generosity in supporting our PALS Golf Tournament and giving back to the fine youth in our community!
