Partnership Spotlight

Ryker's Rainbow Logo

Ryker's Rainbow

Subaru of America, Inc. and Landers McLarty Subaru will present a check for $32,000 to Ryker's Rainbow on April 7th at 10:00 am. This local charity is being honored as a beneficiary of the 2022 Subaru Share the LoveⓇ Event. The check will be presented to Ryker's parents, Lacey and Hans Schoff, by Frank Williams, owner of Landers McLarty Subaru.

The mission of Ryker's Rainbow is to support bereaved families who suffer the loss of a newborn or infant by offering meaningful keepsakes and gifts of remembrance in honor of Ryker Schoff. Financial assistance is also available for families to aid in the cost of burial, medical expenses, night nurses, or other expenses related to their loss. This is the second year that Landers McLarty Subaru has chosen this local nonprofit as their hometown charity to support through the Subaru Share the Love Event.



Landers McLarty Subaru is proud to continue our partnership with one of Huntsville's most impactful non-profit organizations, Rose of Sharon Soup Kitchen. Beginning Saturday, April 1, and lasting through May 31st, Landers McLarty Subaru will host a summer essentials drive. The dealership encourages the public and its customers to bring essential items such as sunscreen, hats, bug spray, deodorant, chapstick, mini fans, and cooling towels to the dealership showroom to donate.


We will once again set out to Feed 100 Families in our community! Volunteers from Landers McLarty Subaru will hit the pavement and distribute boxes of food to the most underserved and food-insecure areas in Huntsville. Going door-to-door allows the RoS to reach individuals who may otherwise go without due to their proximity to the soup kitchen and lack of transportation. Landers McLarty Subaru Loves to Help the Rose of Sharon!

We Proudly Support the 

Communities of 

Northern Alabama

Our owner and operator, Frank Williams, makes it his mission to ensure we support our local community. He promises to fulfill this mission through various annual partnerships with worthy, charitable nonprofit organizations in the Huntsville area. Everyone with the Frank Williams team carries a sense of pride and honor to have the privilege to work and serve in the Huntsville community. Check out our Facebook page for photos of our various partnerships over the years and new updates on ongoing and future partnerships.


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