Subaru of America, Inc. donates $250 Million for every new Subaru vehicle purchased or leased between mid-November 2021 through early January 2022 to any of the following charities:


 
PLUS OVER 1440 HOMETOWN CHARITIES
INCLUDING YOURS IF YOU HAVE ONE

The "Hometown Charity" program, created in 2013, allows each realer to select at least one local charity within their community to be added to the list of organizations that customers can select to receive a donation.

If you are chosen at a Hometown Charity you stand to receive $250 PLUS $50 (our match) from each customer who selects you as their charity of choice. Donation totals for our past Hometown Charities have been between $15,000 - $38,000.


Requirements

Over the years we have developed a path to success that we require all charities to follow to ensure we are able to present out HC with the largest donation possible. Please review the below requirement to determine if you are able to perform as needed:

Run TV/RADIO/ Digital advertising

Participate in a "dealership takeover" 
        You will decorate the dealership with your donation theme and informational product to educate our customers on your charity

Write at least two love promise stories
        Find examples here: landersmclartysubaru.net/subaru-love-promise.htm

Participate in our "tangible items" donation drive
        Each year we encourage our HC to select a handful of items that our non new car customers can donate to you cause, which allows all of our customers to participate in the event to some degree.
        Examples of past donated items:
               - Harris Home for children collected Christmas stockings for all Children in Foster Care.
               - CASA of Madison counts collected Holiday Baskets filled with items that their homebound seniors need and wished for.
               -  Heals Inc collected brand new tennis shoes for the children they serve at their clinics

Promote Share the Love via your website, social media, patrons list, email and any other outlets available to you during the campaign dates.

What We Will Provide

We understand that not all charities have marketing staff therefore, we are here for you! We will provide you with support and guidance (along with proper contacts) in selecting your media buys, campaign strategy, PSA's, and TV Production.

WE WILL NOT BE ABLE TO DEDICATE ANY DOLLARS TO YOUR CAMPAIGN AND EFFORTS!